Company · One-line value proposition
Vertically integrated regional food platform: producer-side CEA capacity on Central Virginia land, a VDACS-licensed on-site processing and dispatch facility, a Tuesday/Friday refrigerated delivery cycle into the Richmond/Charlottesville/Southside VA corridor, and durable PO structures with named broadline distributors, institutional accounts, and farm-to-table restaurant accounts.
Location · Production model
Address
2593 Cougar Lane, Locust Grove, VA 22508
Entity
Vertically integrated Virginia C-Corporation (SCC #12012225)
Facility
2,000–3,500 sq ft indoor Controlled Environment Agriculture (CEA) facility, Central Virginia
Line
Hydroponic microgreens
First harvest
August–September 2026 (Phase 1 commercial cycle)
Capabilities · Product line · Certifications in progress
| Variety | Menu / Use | Clamshell | MOQ / Drop | Shelf Life |
|---|---|---|---|---|
| Sunflower micro | Stand-alone green · salad / raw bar / protein plate base | 1 lb | 5 lb | 7–10 days |
| Pea shoots | “Tendril pea” garnish · plate finish · warm grain bowl | 1 lb | 5 lb | 7–10 days |
| Radish micro | Heat-and-finish garnish · plated fish / steak / vegetable entrée | 1 lb | 5 lb | 7–10 days |
| Broccoli micro | Raw bar / salad mix-in · lightly cooked finishing micro | 1 lb | 5 lb | 7–10 days |
| Wheatgrass | Cat-greens baseline · cold-pressed juice bar · shot / blend use | 1 lb | 5 lb | 7–10 days |
| Mixed brassicas | “Kitchen garden blend” · kale + arugula + mustard + broccoli rabe micro; raw bar / salad station | 1 lb | 5 lb | 7–10 days |
Food-safety posture: VDACS regulated-facility filing in process · GAP pre-audit underway · HACCP concurrent with commissioning · lot ID + harvest-date on every case · CoA available on request · cold-chain integrity from harvest table through dispatch · full third-party GAP audit targeted Q1 2027.
Target customers · Distribution channels
Broadline distributors · PFG · Saval · Wholesome
Institutional accounts · UVA Dining · VCU Dining · Riverside Regional · Sentara
Farm-to-table restaurant · Direct chef / restaurant accounts in the Richmond · Charlottesville corridor
Farm to school · CCCPS at the K-12 farm-to-school layer
Delivery cadence · Tuesday / Friday corridor drops to Richmond · Charlottesville · Southside VA. Cold-chain dispatch from on-site ≤41°F walk-in; lot ID + harvest-date on every case. Net-30 default, Net-15 by request, ex-farm pricing, no broker markup on direct Phase 1 accounts.
Key differentiators
The processing gap is the business case. IronRoost doesn’t need to build a processing plant. That’s the point. The SVO pathway + displaced grower network + independent distribution relationships = a defensible position that doesn’t require a $3M processing plant to defend.
Cold-chain moat. Cold-chain integrity from harvest table through dispatch — on-site ≤41°F walk-in dispatch cooler; harvest-day lot ID + date stamp on every case; CoA on request. The same cold-chain footprint that validated the 2026 poultry pilot carries the Phase 1 hydroponic microgreen line into the same named Mid-Atlantic buyers.
12-month pricing hold on signed trial orders. A 12-month first-supply pricing hold applies on signed trial orders; annual review thereafter. Ex-farm pricing · no broker markup on direct Phase 1 accounts · standing weekly minimum 50 lb / wk to hold a recurring Tuesday / Friday slot.
Buyer-pipeline posture. Buyer-outreach letters already staged (in
public/correspondence/): [FILL — letters mailed] · responses returned: [FILL — responses] · signed trial POs: [FILL — signed POs]. Track live counters on the buyer-pipeline tracker.