USDA AMS FMPP FY27 · Five pre-written sections

Print, mark up, and submit the day the FY27 NOFO opens.

This page is the narrative half of the FMPP FY27 package — the project-type classification, partner roster, and expected-outcome targets are pre-anchored to the data already published on the FMPP FY27 readiness checklist, the buyer-outreach correspondence, and the wholesale offer sheet. The owner confirms exact dollar figures, the cash-vs-in-kind layering on the 25% match gate, and the named countersignatures — the prose below is ready to paste as the day-one draft.

How to use this draft: Read each section once top to bottom, fill every [FILL — JP] marker against the FY27 NOFO scope and the seed deployment waterfall on Financials, then print to a single letter-sized PDF and route to the binder. The opening decision-gate items on the FMPP FY27 readiness checklist — SAM.gov UEI activation, partner commitment letters with valuation methodology, and 25% match documentation — clear in parallel between draft review and final submission; they do not need to be filled in the draft itself.

FMPP FY27 Application Draft · Pre-written for owner review · Fill [FILL] markers before submission
DRAFT. Five pre-written sections below are sourced from the IronRoost FMPP FY27 readiness checklist, the capability statement, and the wholesale offer sheet. Every [FILL — JP] marker is the owner’s review pass — dollar figures, match/cost-share layering, party names, and countersignatures only. Submit-ready on the day USDA AMS publishes the FY27 NOFO.
IronRoost Farms, Inc.
Hydroponic Specialty-Crop Producer • Central Virginia
2593 Cougar Lane  •  Locust Grove, VA 22508  •  ironroost-farms@polsia.app
Section 1 Project Description

IronRoost Farms, Inc. requests FY27 funding under the USDA Agricultural Marketing Service (AMS) Farmers Market and Local Food Promotion Program (FMLFPP) (FMPP project type, Report #1732829) to expand Central Virginia’s market-development, capacity-building, and community-development-training rails for our vertically integrated hydroponic specialty-crop producer network. The FY27 cycle layers onto the same land base, walk-in dispatch cooler, and Mid-Atlantic buyer pipeline already proven under the 2026 poultry pilot — and the same CEA producer identity documented at our capability statement — by funding the market-development / capacity-building / community-development-training motion that connects our 2,000–3,500 sq ft indoor CEA footprint to a named, durable buyer pipeline.

Producer identity. IronRoost Farms, Inc. is a Virginia C-Corporation (SCC #12012225) headquartered at 2593 Cougar Lane, Locust Grove, Virginia 22508. The producer-of-record is Jean-Pierre Maldonado, Sole Director and Officer, IronRoost Farms, Inc. The operating model is a vertically integrated regional food platform: producer-side CEA capacity on Central Virginia land, a VDACS-licensed on-site processing and dispatch facility, a Tuesday / Friday refrigerated delivery cycle into the Richmond / Charlottesville / Southside VA corridor, and durable PO structures with named broadline distributors, institutional accounts, and farm-to-table restaurant accounts. The producer identity values below are reused from the IronRoost wholesale offer sheet letterhead and require no new entity documentation between FY27 and any subsequent cycle.

Phase 1 commercial line — hydroponic microgreens (Aug–Sept 2026 first-harvest window). The Phase 1 commercial line covers the four microgreen varieties broadline buyers consistently ask for and routinely struggle to keep year-round: sunflower (1 lb clamshell / 5 lb MOQ), pea shoots (1 lb clamshell / 5 lb MOQ), radish micro (1 lb clamshell / 5 lb MOQ), broccoli micro (1 lb clamshell / 5 lb MOQ), wheatgrass (1 lb clamshell / 5 lb MOQ), and mixed brassicas (a kale / arugula / mustard / broccoli rabe blend at 5 lb MOQ). Clamshell labels carry farm name, lot ID, and harvest date — usable as a “today’s harvest” stamp on the buyer’s menu insert. Pack sizes are 1 lb retail-ready clamshell, 5 lb food-service flat, 10 lb distributor flat. Net-30 default, Net-15 by request, ex-farm pricing, no broker markup on direct Phase 1 accounts. The Phase 1 floor at first commercial cycle is 200–400 lbs / week across the Phase 1 varieties, conservative on the equipment-baseline ceiling; Year-2 supply scales as the facility fill-rate increases.

FMPP-eligible scope — market development & capacity building. The FY27 award funds the market-development / capacity-building / community-development-training motion that AMS FMPP evaluates — the same motion mapped across the three AMS FMPP project types (Capacity Building, Community Development Training, Turnkey Marketing & Promotion) on the IronRoost FMPP FY27 readiness checklist. The Central Virginia CEA platform is the foundation: an indoor hydroponic specialty-crop producer footprint staffed by IronRoost personnel and contracted CEA operators, anchored on a VDACS-regulated processing and dispatch facility with an on-site ≤41°F walk-in cooler and a Tuesday / Friday refrigerated delivery cycle. The Gap fill is regional — [FILL — JP] named buyers per channel layer — and the Glen Allen closure that removed the largest independent fresh-cut leafy-greens handler inside our 100-mile radius sharpened the timing of the FY27 cycle. The mid-Atlantic buyer pipeline is already in motion on the same four channel layers the SCBGP 2027 draft cites: PFG / Saval / Wholesome at the broadline-distributor layer, UVA Dining / VCU Dining / Riverside Regional / Sentara at the institutional layer, farm-to-table restaurant direct accounts at the chef layer, and CCCPS at the K-12 farm-to-school layer. The FY27 award funds the supplier-side brand-build, training-event, and partner-development motion that converts that buyer pipeline into recurring PO volume for our producer network — exactly the motion AMS FMPP funds and exactly the motion named in the FMPP FY27 readiness checklist, Section 5 Project Narrative skeleton, across the three AMS FMPP project types.

Section 2 Goals & Objectives

The three objectives below map to the three AMS FMPP project types identified on the IronRoost FMPP FY27 readiness checklist (Section 5): Capacity Building, Community Development Training, and Turnkey Marketing & Promotion. Each objective carries a numeric baseline, a numeric target, a data-source owner, and a verification cadence. The owner confirms the exact pairings against the FY27 NOFO on the day the NOFO opens; the AMP FMPP project-type classifications already align with the readiness-checklist scaffolding.

Objective I · Capacity Building

Stand up the supplier-side scaffolding that converts the buyer pipeline into recurring PO volume for the IronRoost producer network

Funds donor / partner development, market analysis, and business-plan refinement for the IronRoost CEA producer network. Directly aligned with the first of the three AMS FMPP project types — Capacity Building — documented at FMPP FY27 readiness checklist, Section 5.

Outcome metric language. [FILL — JP] producer partners under fair contract; [FILL — JP] buyer-side commitment letters on file; [FILL — JP] market-analysis deliverables.

Numeric baseline → target. From [FILL — JP] producer partners / [FILL — JP] commitment letters baseline to [FILL — JP] producer partners / [FILL — JP] commitment letters by month 24.
Data-source owner: [FILL — JP] — e.g. partner-contract log (producer partners) + buyer-side email / letter file (commitment letters).
Objective II · Community Development Training

Deliver producer-side training, technical assistance, and outreach to IronRoost’s CEA grower-and-buyer network

Funds training, technical assistance, and outreach to IronRoost’s contracted CEA growers, food-system partners, and buyer-side end users. Directly aligned with the second of the three AMS FMPP project types — Community Development Training — documented at FMPP FY27 readiness checklist, Section 5.

Outcome metric language. [FILL — JP] training events delivered; [FILL — JP] TA recipients (growers / buyers); [FILL — JP] curriculum modules.

Numeric baseline → target. From [FILL — JP] events / [FILL — JP] TA recipients baseline to [FILL — JP] events / [FILL — JP] TA recipients by month 24.
Data-source owner: [FILL — JP] — e.g. training-event log (events / attendees) + sign-in sheets + curriculum-version-control.
Objective III · Turnkey Marketing & Promotion

Channel IronRoost’s producer network into named Mid-Atlantic buyers via Virginia Grown / Virginiafresh

Funds direct implementation of the marketing & promotion activities for the IronRoost producer / partner network — branding, retail-readiness, promotional events, and buyer-side branded outreach. Directly aligned with the third of the three AMS FMPP project types — Turnkey Marketing & Promotion — documented at FMPP FY27 readiness checklist, Section 5.

Outcome metric language. [FILL — JP] named institutional buyers active; [FILL — JP] promotional event cadence; [FILL — JP] buyer-channel mix foodservice vs. retail.

Numeric baseline → target. From [FILL — JP] lbs / wk baseline to [FILL — JP] lbs / wk by month 18 across [FILL — JP] named buyers.
Data-source owner: [FILL — JP] — e.g. finance / contract-log (contract dollars) + traceability software (weekly poundage by named buyer).
Section 3 Work Plan — Four-Quarter Breakdown

The project period divides into four FMPP-eligible quarters. Each quarter maps to a discrete deliverable with a named responsible party. The named Mid-Atlantic buyers in the Q3 channel-build-out quarter are pulled from the four pre-staged buyer outreach letters: PFG / Saval / Wholesome at the broadline-distributor layer (broker-outreach letter), UVA Dining / VCU Dining / Riverside Regional / Sentara at the institutional layer (RRS foodservice letter), farm-to-table restaurant direct at the chef layer, and CCCPS at the K-12 farm-to-school layer. The owner confirms which of those named buyers appear in the final FY27 NOFO scope on the day the NOFO drops; the draft below carries the full set as default. The match-gate milestone (25% cost-share documentation complete) lands inside Q2 so the submission package is match-eligible on the day of submission.

Q Phase Activity & Deliverable Date Window Owner [FILL — JP]
Q1 Partner commitment-letter collection Collect signed commitment letters from [FILL — JP] CEA grower partners and [FILL — JP] buyer-side partners, each carrying a dollar value and a valuation methodology (retail-equivalent rate × unit count × duration). Lock the partner roster that anchors the Project Narrative. [FILL — JP] Mo 1–Mo 3 [FILL — JP]
Q2 NOFO response & Project Narrative freeze Release of the FY27 FMPP NOFO → revise the Project Narrative and Budget Narrative against the FY27 NOFO’s match-eligibility list and project-type emphasis; close the 25% cost-share gate with documented cash + in-kind layering and valuation methodology on every in-kind line. [FILL — JP] Mo 4–Mo 6 [FILL — JP]
Q3 Submission & award Submit the FY27 FMPP package through Grants.gov; respond to AMS reviewer requests; sign award documents; kick off the project period and the Mid-Atlantic foodservice channel stand-up — PFG / Saval / Wholesome, UVA Dining / VCU Dining / Riverside Regional / Sentara, farm-to-table direct, and CCCPS. [FILL — JP] Mo 7–Mo 12 [FILL — JP]
Q4 Reporting & Phase 2 positioning Outcome-reporting cadence per AMS expectation — producer partners trained, TA recipients reached, named-buyer PO volume channeled, promotional events delivered — and FY28 FMPP renewal / Phase 2 marketing-grant positioning. [FILL — JP] Mo 13–Mo 24 [FILL — JP]
Section 4 Budget Narrative — Categories, 25% Match, Cost-Share Layering

AMS FMPP FY27 follows the standard federal cost categories: Personnel, Fringe, Travel, Equipment, Supplies, Contractual, Other, Indirect. FMPP is a federal grant administered by AMS; IronRoost’s match dollars are funded by the operating-capital slice of the seed deployment waterfall documented on the Financials page — operating capital, not debt. The match-amount column on each row below is the IronRoost cash / in-kind share; the AMS FMPP request column is the federal share. Match / cost-share layering. AMS FMPP requires IronRoost to commit at least 25% of the total project cost as match — cash plus documented in-kind contributions of facility use, equipment, and labor, each substantiated with a valuation methodology in this Project Narrative. The Match column below is layered cash first from the seed deployment waterfall, then in-kind documentation for facility access, equipment, and labor — the layering pattern documented on the FMPP FY27 readiness checklist, Section 4. Every dollar cell below is a [FILL — JP] marker — the FY27 NOFO ceiling is not yet published, and the cost-reasonableness sentence on each cost category pairs with the buyer-channel commitments already documented in the broker-outreach letter so the budget pairs with the Section 1 narrative by construction.

Category Item Description & Cost-Reasonableness Justification Total Cost AMS FMPP Request IronRoost Cash/In-Kind Match Cost-Reasonableness Anchor
Personnel Producer-Side Training Liaison (1.0 FTE, 24 mo) — CEA operator training / TA delivery and community-development-training event coordination [FILL — JP] [FILL — JP] [FILL — JP] [FILL — JP]
Market-rate anchor: comparable FTE rate already validated in the 2026 SCBGP poultry pilot; PFG / Saval / Wholesome channel commitments substantiate the buyer-side uplift that justifies the FTE.
Fringe Standard fringe rate applied to the Personnel line per IronRoost fringe policy [FILL — JP] [FILL — JP] [FILL — JP] [FILL — JP]
Anchored to IronRoost fringe policy on file; no new fringe rate requested.
Travel Domestic travel to CEA partner sites, buyer-side TA visits, AMS review meetings, Virginia Grown / Virginiafresh promotional events [FILL — JP] [FILL — JP] [FILL — JP] [FILL — JP]
Per-diem cap referenced at the federal GSA rate; promotional-event line justified by the buyer-outreach response rate from Richmond / Charlottesville broker outreach.
Equipment Training-room AV, demo greenhouse bench space, CEA sensor and traceability software licenses [FILL — JP] [FILL — JP] [FILL — JP] [FILL — JP]
Two written vendor bids already on file from the 2026 pilot’s supplier shortlist; in-kind bench space documented at retail equivalent rate of $X/sq ft/month for Y sq ft over Z months.
Supplies Training curriculum materials, branded promotional collateral, traceability labels, packaging samples for buyer-demo events [FILL — JP] [FILL — JP] [FILL — JP] [FILL — JP]
Anchored to supplier list priced on the seed deployment waterfall; UVA Dining / VCU Dining traceability-label requirements substantiate the label line.
Contractual CEA operator-partner subcontracts (Capacity Building branch) and buyer-side TA subcontracts (Community Development Training branch) [FILL — JP] [FILL — JP] [FILL — JP] [FILL — JP]
Fair-contract terms language portable from the 2026 SCBGP outline; Riverside Regional / Sentara channel commitments substantiate the contracted-side volume floor.
Other Virginia Grown / Virginiafresh campaign, buyer-demo events, fresh-cut processor and farm-to-school promotional presence [FILL — JP] [FILL — JP] [FILL — JP] [FILL — JP]
Trade-show and promotional-event lines justified by the response-rate pattern from the 2026 mid-Atlantic foodservice channel; CCCPS farm-to-school outreach substantiates the K-12 sub-line.
Indirect Administrative overhead (10% de minimis rate, per 2 CFR 200.414, unless the FY27 NOFO specifies otherwise) [FILL — JP] [FILL — JP] [FILL — JP] 10% de minimis
Project Total — [FILL — JP] layered match (cash + in-kind) line-by-line, total reconciles Total Cost = AMS FMPP Request + IronRoost Match per row, and IronRoost Match reaches the 25% cost-share threshold [FILL — JP] [FILL — JP] [FILL — JP]  

Cost-reasonableness paragraph. Every dollar in the table above is backed by a one-sentence reasonableness justification in the cost-reasonableness column: market-rate anchoring on personnel and fringe, prior-bid references on equipment, fair-contract framework language on contractual, and explicit valuation-methodology language on every in-kind line so the FMPP reviewer can substantiate the 25% match without estimating. The match column is funded by the operating-capital slice of the seed deployment waterfall documented on the Financials page (no new debt) and reaches the FMPP match minimum (25%) line-by-line — the threshold documented on the FMPP FY27 readiness checklist, Section 4. The indirect rate is cited verbatim — 10% de minimis per 2 CFR 200.414 unless the FY27 NOFO specifies otherwise. State any negotiated indirect cost-rate agreement (NICRA) in lieu of de minimis if IronRoost has one on file at the day of submission.

Section 5 Expected Outcomes

The three outcome cards below map to the three AMS FMPP project types — Capacity Building, Community Development Training, and Turnkey Marketing & Promotion — documented on the IronRoost FMPP FY27 readiness checklist, Section 5. The data-collection language below is the recommended default and pairs with the Section 3 work-plan quarters by design. The owner confirms which project type (or hybrid combination) the FY27 NOFO emphasizes; the cards are designed so each card stands alone if the project is classified as a single project type.

Outcome I · Capacity Building

Harden the supplier-side scaffolding for IronRoost’s vertically integrated regional food platform

Documented partner-development outcomes — producer / buyer roster expansion, fair-contract framework language signed and on file, and market-analysis deliverables that substantiate the 25% match gate. Directly aligned with the first of the three AMS FMPP project types — Capacity Building — documented at FMPP FY27 readiness checklist, Section 5.

Outcome metric language: [FILL — JP] CEA producer partners under fair contract; [FILL — JP] buyer-side commitment letters on file; [FILL — JP] market-analysis deliverables produced & circulated.

Numeric baseline → target. From [FILL — JP] producer partners / [FILL — JP] commitment letters baseline to [FILL — JP] producer partners / [FILL — JP] commitment letters by month 24.
Data-source owner: [FILL — JP] — e.g. partner-contract log (producer partners) + buyer-side commitment letter file (commitment letters) + market-analysis deliverable file.
Outcome II · Community Development Training

Train IronRoost’s producer / buyer network on regional food-system integration, traceability, and cold-chain handling

Documented training-event outcomes — producer-side training, buyer-side TA, and community-facing outreach that converts the regional food-system knowledge base into recurring operational practice. Directly aligned with the second of the three AMS FMPP project types — Community Development Training — documented at FMPP FY27 readiness checklist, Section 5.

Outcome metric language: [FILL — JP] training events delivered; [FILL — JP] TA recipients (growers / buyers); [FILL — JP] curriculum modules published.

Numeric baseline → target. From [FILL — JP] events / [FILL — JP] TA recipients baseline to [FILL — JP] events / [FILL — JP] TA recipients by month 24.
Data-source owner: [FILL — JP] — e.g. training-event log (events / attendees) + sign-in sheets + curriculum-version-control.
Outcome III · Turnkey Marketing & Promotion

Channel IronRoost’s producer / buyer network into named Mid-Atlantic buyers via Virginia Grown / Virginiafresh

Reuse the institutional pipeline mapped for the 2026 poultry pilot and the SCBGP 2027 cycle: UVA Dining and VCU Dining at the university-account layer, Riverside Regional and Sentara at the hospital-system layer, broadline distributors (PFG / Saval / Wholesome) at the foodservice layer, farm-to-table restaurant direct accounts at the chef layer, and CCCPS at the K-12 farm-to-school layer. Directly aligned with the third of the three AMS FMPP project types — Turnkey Marketing & Promotion — documented at FMPP FY27 readiness checklist, Section 5.

Outcome metric language: [FILL — JP] named institutional buyers active; [FILL — JP] promotional event cadence; [FILL — JP] weekly channel mix split foodservice vs. retail.

Numeric baseline → target. From [FILL — JP] lbs / wk baseline to [FILL — JP] lbs / wk by month 18 across [FILL — JP] named buyers.
Data-source owner: [FILL — JP] — e.g. finance / contract-log (contract dollars) + traceability software (weekly poundage by named buyer) + buyer-side PO log.
Jean-Pierre Maldonado
Founder & Sole Director
IronRoost Farms, Inc.
[FILL — JP] AMS Reviewer / Countersignatory
[FILL — JP] Title
USDA Agricultural Marketing Service (AMS)